Saturday, June 6, 2009

....."and balloons for the kids."

They say that the creatures that have remained virtually unchanged over the centuries are cock roaches and sharks. I think they're missing one creature.......car dealers. They have been selling cars the same way for as long as I (or anyone) can remember. There does seem to be a formula though. First of all have the guy who owns the dealership do the TV commercials rather then a professional announcer. That way they can soothe their egos and make fools of themselves on a regular basis. Secondly, bring in your relatives to REALLY make your commercial look like amateur hour. (and their dogs too!) Thirdly, don't forget you must have a tent sale at least three times a year with a radio remote, face painting, bankers on site, and "balloons for the kids!" Fourthly, (is that a word?) to fit the formula you must do funny things with your arms, i.e. waving, swinging, pointing.

Some day if we all live along enough, we may actually see a TV spot for a car dealer where a professional announcer says you can get a great deal on a good car with no B.S., no stunts, no arm waving, no relatives, and no balloons for the kids at so and so's dealership.

But I doubt it.

They just can't help themselves.