....."and balloons for the kids."
They say that the creatures that have remained virtually unchanged over the centuries are cock roaches and sharks. I think they're missing one creature.......car dealers. They have been selling cars the same way for as long as I (or anyone) can remember. There does seem to be a formula though. First of all have the guy who owns the dealership do the TV commercials rather then a professional announcer. That way they can soothe their egos and make fools of themselves on a regular basis. Secondly, bring in your relatives to REALLY make your commercial look like amateur hour. (and their dogs too!) Thirdly, don't forget you must have a tent sale at least three times a year with a radio remote, face painting, bankers on site, and "balloons for the kids!" Fourthly, (is that a word?) to fit the formula you must do funny things with your arms, i.e. waving, swinging, pointing.
Some day if we all live along enough, we may actually see a TV spot for a car dealer where a professional announcer says you can get a great deal on a good car with no B.S., no stunts, no arm waving, no relatives, and no balloons for the kids at so and so's dealership.
But I doubt it.
They just can't help themselves.
posted by T.D. @ 7:34 AM
2 Comments
2 Comments:
TD, there is ONE reason alone why some dealers do this stuff...they want to reach the unsophisticated potential customer who has little or no consumer "smarts". The car business is a sleazy entity. There are some who actually practice honesty and integrity in their dealings but the sleaze factor is dominate in the car business. Those types of dealers just love the "chumps" because they are "easy marks". For example, consider these...
"We'll pay off your car no matter how much you owe!" The chump is going to think, "Wow. What a deal. " Reality is very simple-the dealer MUST pay off the trade in order to get a clear title. Of course, that payoff is added to the contract. Or how about this: "Drive it in, push it in, pull it in...we'll give you $10,000!" Reality is that 10k is made up in many ways such as interest rate spread, phoney fees, boosting the price etc. I can go on and on, TD. Far too many people throw common sense out the window when it comes to buying a stupid car. The sleaze of the industry are ready, willing and able to take advantage of that mindset.
By the way TD, did you read the replies to "Your Mentor"?
I'm sorry, who is this?
No, I didn't see the 'Your Mentor" replies.
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